Client: Trakking
Director: Ian Brink
DP: Jared Putnam
AC: Bram Treissman
VFX: Fernando Colares
Cast: Steven Bose
Voiceover: Joe Passaro
PM: Patrick Lo
Marketing: Coracle Marketing
Editor: Ian Brink
Web Design: Hooman Studio
Trakking - Corporate Film
Trakking is an all-in-one platform that streamlines the sourcing, managing and return of empty shipping containers logistics. The platform replaces outdated shipping processes, and increases the reliability and predictability of empty containers. Trakking integrates three services under one platform.
The shipping container industry is massive and it takes a lot to make changes in the way certain systems are optimized and ultimately implemented. Trakking came to us to create a piece that excites and clearly educates the industry on the platform to have these companies begin implementing the platform into their workflow.
Testimonials
It was very important to get the accounts of current users to let people know what their experience of Trakking was so that the company can generate social proof.
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.
Initially, Trakking reached out to us solely to create video content. The aim was for the video to be hosted on the site so that prospective clients can get an idea of the platform. At that moment it didn’t seem like the site that was being used adequately explained the platform nor was it visually appealing.
We thought it would be a good idea to reach out to our friends at Hooman Studio to revamp the site to give users a better all around experience.
What started with a video project ended with a rebrand of sorts. All in all it’s our job to create engaging and interesting visual experiences that convert and with this project we saw the need to call on talented people to provide the best service possible.
Graphic Work
The client needed visual graphic representations of the platform, complimented with descriptions to provide context on the website and give the viewer a better understanding of how the platform operates.
We brainstormed with Hooman Studio on how best to showcase how the platform operates and how it would positively affect the general environment in a graphic format that would blend well with the sites general colour scheme/feel.
This would overall help a potential client/investor coming across Trakking’s website with an education of the platform and in turn potentially converting them into a paying customer/investor.
In our opinion, it’s the small details that matter when showcasing your brand. The more a potential client can understand about your brand, the better chance you have of taking things to the next level.
