Client: Arrow Transportation Systems Inc.
Director: Ian Brink
DP: Jared Putnam
Voiceover: Rachael Laya Hoffman
PM: Rachel Risi
Editor: Ian Brink
Arrow Transportation - Move
Arrow came to us with the goal to create an all encompassing video. One that highlights the company’s scale of operation, while also telling a story of where Arrow has come from, where they are today, and where they are going.
Our goal here was to deliver a healthy balance of information and film style cinematics that aim to educate and generate emotion.
Arrow will be using this content for promotion/brand awareness, but more-so for job recruitment and maintaining an inspired company culture.
30 + 15 Second Cuts
This version of the Arrow – Move project, was less about showcasing the scale of Arrow’s operation and more geared toward cinematics. The project’s title is “Move” so our aim was to capture the movement that happens at Arrow.
The Arrow Move brand video was cut into these shorter form pieces for online advertising.
